NAGOYA, Japan -- Toyota Motor announced on Thursday that it will launch a service that lets customers try various car models for a fixed monthly fee.
Widely known as the "subscription model," Toyota will become the first Japanese automaker to offer the service in the country early next year. The company also will debut car-sharing services for customers who need automobiles for just several hours. That service will begin on a trial basis within the year and be fully launched by mid-2019.
