ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Toyota fights two-front war for future of cars

Automaker hurries to catch up in EV development while staying committed to fuel cells for long term

Toyota Motor introduced the Mirai in 2014 as the first mass-produced fuel cell vehicle.

NAGOYA, Japan -- Toyota Motor may have belatedly accepted that electric vehicles, their limitations notwithstanding, are becoming the way of the automaking world. But Japan's top car company remains fixated on what it considers the "ultimate" earth-friendly fuel: hydrogen.

Toyota recently formed a joint venture for electric vehicle development with group supplier Denso and Mazda Motor, pouring staff and expertise into the effort to convert technology into actual products faster.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more