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Toyota looks to make waves with Lexus yacht

Automaker takes to the sea, seeking more pull with luxury buyers

Toyota Motor unveiled its Lexus concept boat in Tokyo.

TOKYO -- Toyota Motor showcased its upcoming Lexus brand yacht at an event here Friday, seeking to attract consumers who might buy both a fancy boat and a high-end car.

Automobile designers in the Japanese company's Lexus division had a hand in crafting the 13-meter concept vessel, which seats eight people and can reach a speed of 80kph.

The yacht is powered by two 5-liter engines used in Lexus sports cars. The boat's interior and exterior radiate luxury. The price and launch date have yet to be determined.

Lexus sold 670,000 vehicles globally in 2016, a fourth straight annual record. Toyota aims to broaden the Lexus brand's recognition via its entry into the yacht business. 

The automaker has developed and produced boats since 1997, logging sales of about 850 units in Japan.

(Nikkei)

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