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With disruptive new trends occurring, including the rise of car sharing and electric vehicles, Toyota knows that is has to change its traditional sales strategy.

Toyota may halve vehicle lineup in Japan

Automaker shakes up sales strategy at home as millennials turn away from sedans

SORA TAKAHASHI, Nikkei staff writer | Japan

NAGOYA, Japan -- Toyota Motor is considering reducing its domestic automobile model lineup by half to around 30 by the mid-2020s to raise efficiency as the Japanese market faces limited growth prospects.

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