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With disruptive new trends occurring, including the rise of car sharing and electric vehicles, Toyota knows that is has to change its traditional sales strategy.
Japan-Update

Toyota may halve vehicle lineup in Japan

Automaker shakes up sales strategy at home as millennials turn away from sedans

SORA TAKAHASHI, Nikkei staff writer | Japan

NAGOYA, Japan -- Toyota Motor is considering reducing its domestic automobile model lineup by half to around 30 by the mid-2020s to raise efficiency as the Japanese market faces limited growth prospects.

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