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Toyota seeks to establish self-driving technology standard

Guardian driver-assistance system targeted at other automakers

Toyota Self Driving car CES
Toyota unveiled a self-driving test car at CES, an electronics trade show, in Las Vegas on Jan. 7. 

LAS VEGAS, U.S. -- Toyota Motor on Monday said it will sell its self-driving system to other automakers, aiming to establish a global standard in a promising area of automotive technology.

At a news conference at the CES trade show in Las Vegas, Gill Pratt, CEO of Toyota Research Institute, an affiliate of the Japanese carmaker that specializes in artificial intelligence, said Toyota aims to sell its Guardian driver assistance system to others.

The move comes as companies vie for dominance in the auto industry, which would allow them to collect the huge amounts of data needed to hone their self-driving technologies.

Toyota Research's rivals include Google's Waymo and GM Cruise, a General Motors subsidiary. U.S. tech players are also muscling their way in. Google, for example, works with GM Cruise and Waymo.

Guardian monitors the driver's physical condition, using sensors, to prevent accidents. Toyota, which is also developing a fully autonomous driving system called Chauffeur, hopes to use the know-how gained through Guardian ahead of the commercial introduction of a self-driving system for use on expressways and ordinary roads, starting in 2020.

Toyota is working with U.S. ride-hailing company Uber Technologies to develop vehicles equipped with both Uber and Toyota systems.

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