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Toyota taps Nvidia simulator to develop self-driving cars

Graphics chip designer ramps up auto business as data center demand languishes

Nvidia CEO Jensen Huang announced the collaboration with Toyota Motor at a tech conference in San Jose. (Photo by Hiromi Sato) 

PALO ALTO, U.S. -- Nvidia will provide simulation technology for Toyota Motor's automated-vehicle development, the latest effort to strengthen the American company's automotive business amid weakness in such other fields as data center chips.

The graphics processor designer is working with Toyota group members including the Toyota Research Institute-Advanced Development, a research arm for automated-driving technology, under a partnership announced Monday.

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