ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Toyota to break down walls of dealerships in Japan

All models will be sold at any outlet in shake-up of 60-year-old strategy

Each of Toyota's dealership chains handles cars for a different segment of the market.

NAGOYA, Japan -- Toyota Motor will revamp its decades-old practice of selling cars in Japan through multiple dealership chains catering to different segments of the market, selling all models at any outlet.

By overhauling its sales strategy set in place for more than 60 years, the automaker aims to cope with decreasing car ownership and the rise of vehicle-sharing as Japan's auto market shrinks 30% from peak levels.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more