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The Toyota Mirai's high sticker price has prevented the fuel cell vehicle from going mainstream.
Japan-Update

Toyota to halve costs of fuel cell cars' core components

More affordable zero-emission vehicles to hit market as early as 2020

| Japan

NAGOYA, Japan -- Facing tepid demand for hydrogen fuel cell vehicles due to their high price tags, Toyota Motor plans to slash the cost of the key components of the zero-emission cars by more than half for a new model slated to launch in 2020 or later.

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