Uber teams up with Japan's Rakuten as food delivery war heats up

Move comes after e-commerce giant scales back own ambitions in sector

By the end of April, users of Uber Eats will be able to pay for orders using the credit card linked to their Rakuten ID. (Original photos courtesy of companies)

WATARU SUZUKI, Nikkei staff writer

April 18, 2022 16:12 JST

TOKYO -- Uber Technologies on Monday said it will partner with Japanese e-commerce company Rakuten Group in Uber's food delivery business, a move that will likely intensify the delivery battle in Japan.

By the end of April, users of Uber Eats will be able to pay for orders using the credit card linked to their Rakuten ID. They can earn Rakuten Points, a reward program run by Rakuten Group, as well as use the points to pay for purchases. Users will also be able to sign up for Uber Eats with their Rakuten ID.