ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Uniqlo rival Zozo sees 1st profit decline as tailor-fit strategy flops

CEO Maezawa's ambitions fall to earth as shoppers snub polka-dot measurement suit

Yusaku Maezawa, the chief executive of Zozo, speaks at a product launch in July 2018.   © Reuters

TOKYO -- Online clothing retailer Zozo, once one of Japan's fastest-growing e-commerce startups, on Thursday forecast the first profit decline in its history and said it is reviewing ambitious plans to sell custom-fit clothes.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more