ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Uniqlo rival Zozo sees 1st profit decline as tailor-fit strategy flops

CEO Maezawa's ambitions fall to earth as shoppers snub polka-dot measurement suit

Yusaku Maezawa, the chief executive of Zozo, speaks at a product launch in July 2018.   © Reuters

TOKYO -- Online clothing retailer Zozo, once one of Japan's fastest-growing e-commerce startups, on Thursday forecast the first profit decline in its history and said it is reviewing ambitious plans to sell custom-fit clothes.

The company led by high-profile billionaire Yusaku Maezawa -- whom SpaceX picked as its first customer for a moon voyage -- has been hit by disappointing sales of the private-label clothing brand, which it had positioned as a tool for overseas expansion.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more