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Uniqlo's quest to become the world's top e-tailer/retailer

Having built the brand, Yanai's focus now switches to digital strategy

Uniqlo opened its biggest store in Southeast Asia in Manila last October. (Photo by Jun Endo)

TOKYO -- When it comes to growing a global brand, few Japanese companies can match what Uniqlo has achieved in the past 20 years.

Having launched the first in 2001, the casual clothing retailer now has 1,295 stores overseas, compared with 832 at home. But for Tadashi Yanai, president and chairman of holding company Fast Retailing, establishing a worldwide presence only marks the halfway point.

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