ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Vietjet plans e-commerce foray as air travel competition heats up

Budget carrier aims to reach 'hundreds of millions of customers,' executive says

Vietjet Vice President Nguyen Thi Thuy Binh said the platform will cover banking, insurance and other financial services, as well as hotels, consumer goods and more. (Photo by Ken Kobayashi)

TOKYO -- Vietnamese budget carrier Vietjet Aviation plans to launch an e-commerce platform selling everything from financial services to consumer goods as it follows Malaysian peer AirAsia in seeking new ways to profit from customer data.

Vietjet aims to roll out the service within two years, in partnership with banks, hotels and other companies.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more