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Vietjet plans e-commerce foray as air travel competition heats up

Budget carrier aims to reach 'hundreds of millions of customers,' executive says

Vietjet Vice President Nguyen Thi Thuy Binh said the platform will cover banking, insurance and other financial services, as well as hotels, consumer goods and more. (Photo by Ken Kobayashi)
ERI SUGIURA, Nikkei staff writer | Vietnam

TOKYO -- Vietnamese budget carrier Vietjet Aviation plans to launch an e-commerce platform selling everything from financial services to consumer goods as it follows Malaysian peer AirAsia in seeking new ways to profit from customer data.

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