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Vietnam's VinSmart enters global smartphone fray with Europe debut

Plan to take on giants like Samsung and crack the top 5 brands faces skepticism

(Courtesy of VinSmart)

HO CHI MINH CITY -- Vietnamese smartphone maker VinSmart is entering the European market in a bold bid to become the country's first globally recognized smartphone brand. But while the company is hopeful it can follow in the footsteps of Chinese makers that have cracked Western markets, snatching market share from the likes of Apple and Samsung will not be easy.

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