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We got the beat: Roland buys Drum Workshop in $65m deal

Japanese group will broaden its repertoire to include acoustic instruments

Roland's VAD706 combines acoustic drums with electronic percussion technology. (Photo courtesy of Roland)

HAMAMATSU, Japan -- Roland, the Japanese company famed for its electronic drum kits, will acquire American percussion products maker Drum Workshop for $65 million under an agreement announced Monday as it moves into conventional drums.

Roland looks to reap synergies in not only product development and sales, but also production and logistics, increasing profit and efficiency.

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