ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Whisky making in Myanmar: Yoma brings in Pernod Ricard

Singapore-listed conglomerate taps expertise of French distiller

Myanmar is one of the fastest-growing whisky markets, with sales rising 63% between 2011 and 2016, according to industry researchers IWSR. (photo by Yuichi Nitta)

TOKYO -- Yoma Strategic Holdings, the Singapore-listed conglomerate controlled by Myanmar tycoon Serge Pun, on Friday announced a tie-up with French spirits group Pernod Ricard to produce and sell whisky in the Southeast Asian country.

In a joint press release, Pernod Ricard -- the maker of whisky brands Ballantine's and Chivas Regal, among others -- said it would "install an internationally experienced management team and become the largest shareholder" in a new joint venture.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more