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Whisky making in Myanmar: Yoma brings in Pernod Ricard

Singapore-listed conglomerate taps expertise of French distiller

Myanmar is one of the fastest-growing whisky markets, with sales rising 63% between 2011 and 2016, according to industry researchers IWSR. (photo by Yuichi Nitta)

TOKYO -- Yoma Strategic Holdings, the Singapore-listed conglomerate controlled by Myanmar tycoon Serge Pun, on Friday announced a tie-up with French spirits group Pernod Ricard to produce and sell whisky in the Southeast Asian country.

In a joint press release, Pernod Ricard -- the maker of whisky brands Ballantine's and Chivas Regal, among others -- said it would "install an internationally experienced management team and become the largest shareholder" in a new joint venture.

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