Xiaomi eyes European dominance as China phone market tops out

With US entry on hold amid trade friction, company spends big on smart appliances

20190220N Mi 9 thumb (Reuters)

Xiaomi held a launch ceremony in Beijing on Feb. 20 for its new Mi 9 flagship phone. © Reuters

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- China's Xiaomi has set its sights on becoming Europe's biggest smartphone shipper, focusing on overseas growth as well as major investments in artificial intelligence and connected devices to overcome a saturated home market.

"This year, we absolutely aim to dominate the European market," chief executive Lei Jun told Nikkei and other news outlets on Wednesday, the day the company unveiled its Mi 9 flagship phone.

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