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Xiaomi to expand India stores 10-fold as online sales stagnate

Expansion of physical stores risks hurting price competitiveness

MUMBAI (NewsRise) -- China's Xiaomi is making a foray into India's rural areas and small towns with a chain of stores to cement its leadership against South Korean rival Samsung Electronics as its online sales growth is plateauing. But the retail expansion may hurt its price competitiveness in a cost-conscious market, say analysts.

Xiaomi, which already has more than 500 flagship Mi stores across smaller towns and cities in 14 Indian states, plans to have 5,000 such outlets by the end of next year, Manu Jain, managing director for Xiaomi India, said in an e-mail to NewsRise.

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