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Companies

Yahoo Japan copies Alibaba in bid to take on Amazon and Rakuten

Company looks to China's e-commerce giant as online and physical retail converge

Yahoo Japan still depends heavily on ad fees gleaned from its media sites, but it wants to build up its e-commerce business and Alibaba seems the ideal template.

TOKYO -- Perpetual e-commerce laggard Yahoo Japan wants to overtake giants Amazon.com and Rakuten to become Japan's leading online retailer, and it is copying the playbook of China's Alibaba Group to do it.

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