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Company in focus: China's BOE aims to become the new king of displays

Beijing-backed tech giant challenges rival Samsung as leader in OLED innovation

BOE's prototype flexible OLED panel (Courtesy of BOE)

CHENGDU, China Inside a five-story factory the size of 14 soccer fields, known simply as B7, the race is on to dominate the lucrative market for next-generation smartphone display panels.

Motivational posters and signs adorn the clean white hallways and toilets of the factory in Chengdu, capital of China's Sichuan Province: "Let's put all our strength together to bring success to our clients"; "Change & Challenge"; "Study, improve and take responsibility"; and "Unity, speed and quality."

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