ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Company in focus: China's BOE aims to become the new king of displays

Beijing-backed tech giant challenges rival Samsung as leader in OLED innovation

BOE's prototype flexible OLED panel (Courtesy of BOE)

CHENGDU, China Inside a five-story factory the size of 14 soccer fields, known simply as B7, the race is on to dominate the lucrative market for next-generation smartphone display panels.

Motivational posters and signs adorn the clean white hallways and toilets of the factory in Chengdu, capital of China's Sichuan Province: "Let's put all our strength together to bring success to our clients"; "Change & Challenge"; "Study, improve and take responsibility"; and "Unity, speed and quality."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more