ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
A chef drops a spoonful of Ajinomoto's namesake flavor enhancer into a pan in Bangkok. For decades, MSG has been dogged by suspicions that it is harmful to health. (Photo by Rie Ishii)
Company in focus

Ajinomoto takes on Nestle -- and MSG's unsavory reputation

Japan foodmaker drums up social media buzz to crack global top 10

RURIKA IMAHASHI, Nikkei staff writer | Japan

TOKYO -- Mothers may know best, and sometimes even Richard Nixon, but one homemaker near Tokyo ignores their advice when it comes to MSG.

"My mother used to tell me Ajinomoto is a chemical seasoning that's bad for your health," said the woman in her 60s, using the Japanese brand name of the flavor enhancer. "But Ajinomoto is a vital essence for my recipes. I just can't imagine how to cook without it."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more