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Ctrip's nerve center at its Shanghai headquarters gathers data from 300 million users to make suggestions tailored to their preferences. (Photo by Sanmiao Photo)
Company in focus

China's Ctrip faces turbulence in journey to the top

Online travel giant forced to fend off rising tech rivals in uncertain economic times

ERI SUGIURA, Nikkei staff writer | China

SHANGHAI/TOKYO -- The data center inside the Shanghai headquarters of Ctrip.com International, China's biggest online travel agency, looks like a war room. Huge screens with maps of the globe stretch across the walls, logging in real time the travel plans of some 300 million users.

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