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A Go-Jek and Grab driver  waiting for the customers
Southeast Asia's ride-hailing market is consolidating into a two-horse race between Grab and Go-Jek. (Photo by Akira Kodaka)
Company in focus

Grab aims to stay on top with evolution into 'everyday superapp'

Moving beyond ride-hailing crucial to overcoming competition and regulation

KENTARO IWAMOTO, Nikkei staff writer | Southeast Asia

SINGAPORE -- With meeting rooms named after regional cities and pictures of local landmarks adorning the walls, Grab's headquarters embodies the company's core vision: "Driving Southeast Asia forward."

Increased competition and regulatory hurdles, however, mean that moving forward has been far from easy, and the ride-hailing app operator's answer is to diversify.

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