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Go-Jek's and Grab's motorbikes have swarmed onto taxi operator Blue Bird's turf in Indonesia. (Photo by Dimas Ardian)
Company in focus

Grab and Go-Jek face resurgent rival in Blue Bird

Indonesia's taxi trailblazer bets on connected cabs and regulatory lift

SHOTARO TANI, Nikkei staff writer | Indonesia

JAKARTA -- Before smartphones were everywhere, before Grab and Go-Jek were multibillion-dollar unicorns, before anyone had even imagined online ride-hailing, Blue Bird was the innovator in Indonesia's transportation market.

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