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Company in focus

Hyundai Motor confronts twin crises in China, US

South Korea's leading automaker suffers from falling overseas sales, muddled strategy

KIM JAEWON, Nikkei staff writer | China

SEOUL/SHANGHAI -- "We'll give you an additional discount of 7,000 yuan ($1,035) on top of the 20,000 yuan," salesman Zhao Wenxi told a potential customer in mid-July at a Shanghai dealership of South Korea's Hyundai Motor.

The popular Tucson SUV model that Zhao was trying to sell has a list price of 170,000 yuan, but he is offering a total discount of 15%. Other models in the dealership also can be bought for less than the advertised price.

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