ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
A shopper walks through a forest of socks and myriad other products at the Mega Don Quijote store in Tokyo's Shibuya district. (Photo by Ken Kobayashi)
Company in focus

Japan's Don Quijote exports retail 'jungles' in age of Amazon

Discounter bets on bricks-and-mortar chaos to win Asian customers

AKANE OKUTSU, Nikkei staff writer | Japan

TOKYO -- In a country known for impeccable manners and minimalist design, Japan's Don Quijote discount retailer is the rebel, the noisy neighbor, the ugly duckling. In an era of smartphones and one-click shopping, it is proof that bricks-and-mortar is not dead.

Like Amazon.com, Don Quijote has perfected the art of delivering what customers want -- and what they didn't know they wanted. But unlike the giant e-tailer, it does so through physical stores that assault the senses with a "jungle" of products as dense as the Amazon rain forest.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more