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A Muji store in Shanghai: China accounts for 18% of its total sales. (Photo by Kosaku Mimura)

Muji, Japan's 'no brand' brand, battles copycats in China

Minimalist retailer tweaks product strategy to maximize Asian reach

BANGKOK/TOKYO -- Ryohin Keikaku, the company that runs the Muji chain of household goods stores, is refusing to back down from a long trademark battle in China -- a fight that looks unlikely to be its last.

On Nov. 1, the Japanese company's Chinese-language website declared it will continue to use the Muji name in China despite a legal challenge over the trademark by a local company. This followed inaccurate reports in the Chinese media that the Japanese retailer had paid a penalty to the Chinese plaintiff. Ryohin Keikaku stressed that "the lawsuit is still ongoing."

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