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One of Grab's pick-up and drop-off points at a station in Jakarta (Photo by Takaki Kashiwabara)
Company in focus

Ride-hailing app Grab gears up for payment dominance

Singaporean company aims to become the first big-data king in Southeast Asia

TOMOMI KIKUCHI, Nikkei staff writer | Japan

TOKYO -- In late January, a long post on online publishing platform medium.com created a buzz. It was written by an ex-Google engineer, Steve Yegge, who just left the global technology giant after nearly 13 years to begin working at Grab, a Singapore-based operator of a ride-hailing app in Southeast Asia.

"I have never been so excited," he said about the job switch. "I feel like I've joined a literal revolutionary war, surrounded by and fighting alongside guerrilla troops, and it's win or die."

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