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Tokyo resident Atsushi Kumon models his Zozosuit. Using the Zozotown app, he sets up a smartphone to take 3D images of his body, with 18 measurements from neck to ankles. (Photo by Ken Kobayashi)
Company in focus

Robotic tailoring is the future for online retailer Start Today

Company aims to join global ranks with new private label Zozo and size-measuring technology

AKANE OKUTSU and WATARU SUZUKI, Nikkei staff writers | Japan

TOKYO -- Japanese online fashion mall Start Today is offering a future that begins with customers donning a black-and-white polka dot bodysuit and rotating in a full circle while being photographed by a smartphone.

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