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A SoftBank mobile shop in Tokyo's Ginza district. The company's initial public offering is the largest in the country's history. (Photo by Ken Kobayashi)
Company in focus

SoftBank: A disruptive force on the defensive

New headwinds swirl around mobile unit ahead of $23bn initial public offering

WATARU SUZUKI, Nikkei staff writer | Japan

TOKYO -- In early December, shoppers clutching order slips for iPads, refrigerators and other costly goods queued up at Bic Camera's flagship electronics store in Tokyo's bustling Shinjuku district. They were there to take advantage of a jaw-dropping offer.

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