NEW DELHI/TOKYO -- On the morning of Oct. 4, several hundred people waited patiently outside Uniqlo's sleek new 35,000-sq.-foot mega store in a popular New Delhi mall. When the doors opened, customers were greeted with a traditional Japanese drum ceremony and the first 500 got a free T-shirt and a 200 rupee ($2.80) discount on their first purchase if they downloaded the company's app.

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