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Competitors to 7-Eleven Malaysia are catching up

Rivals gain ground offering different business models and product line-up

Malaysia's convenience store is taking on market leader 7-Eleven.

KUALA LUMPUR -- Competition is heating up in Malaysia's convenience store market. Store expansion by existing players and the entry of at least one foreign player recently have posed a challenge to 7-Eleven Malaysia, which has about 80% of the market.

"We have met the target for 2016 and we have the same target this year," said Dang Tai Luk, chief executive of Bison Consolidated, the company that runs rival convenience store

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