ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Construction

Belt and Road drives new China push by Japan's equipment makers

Hitachi Construction and Komatsu roll out efforts to recapture mainland market

Hitachi Construction Machinery and Komatsu's combined Chinese market share sank by more than two-thirds between 2008 and 2018.

TOKYO -- Japan's Hitachi Construction Machinery and Komatsu are racing to regain lost ground in China, cutting prices to compete with local rivals that knocked them from their perch at the top of the market a decade ago.

China is strategically critical not only as the world's largest construction equipment market, but also as a potential gateway to developing markets in Africa and central Asia, thanks to Beijing's Belt and Road infrastructure initiative.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more