Belt and Road drives new China push by Japan's equipment makers

Hitachi Construction and Komatsu roll out efforts to recapture mainland market

20200119N Construction machinery China

Hitachi Construction Machinery and Komatsu's combined Chinese market share sank by more than two-thirds between 2008 and 2018.

ANNU NISHIOKA, Nikkei staff writer

TOKYO -- Japan's Hitachi Construction Machinery and Komatsu are racing to regain lost ground in China, cutting prices to compete with local rivals that knocked them from their perch at the top of the market a decade ago.

China is strategically critical not only as the world's largest construction equipment market, but also as a potential gateway to developing markets in Africa and central Asia, thanks to Beijing's Belt and Road infrastructure initiative.

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