Japan kitchen maker to market enamel in Indonesia to beat humidity

Takara Standard targets country's growing upper class to expand overseas sales

20240802N takara standard

Takara Standard offers kitchens with enamel surfaces, which stand up better to humidity than wood. (Takara Standard)

YASUFUMI TSUGE, Nikkei staff writer

OSAKA -- Japanese housing equipment manufacturer Takara Standard is expanding into Indonesia, anticipating demand for kitchen systems made with moisture-resistant materials among the country's growing wealthy class.

Takara Standard deals in enameled products, made of steel sheet with a baked-on glass glaze. Enamel is less prone to deterioration in hot and humid climates than the wooden kitchens that are common in Indonesia, as well as easier to clean.

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