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Panasonic takes prefab homes to house-hungry Thailand

Cheaper, faster-to-build dwellings to generate sales topping $90m in fiscal 2030

Panasonic has partnered with Siam Steel to build modular homes like this one in Thailand, slashing construction times. (Photo courtesy of Panasonic)

BANGKOK -- Owning a single-family home is a widely held aspiration around the world. And Panasonic is bringing its manufacturing prowess to bear in hopes of making it more affordable in Thailand.

The Japanese electronics maker has partnered with Siam Steel International to construct modular homes in the Southeast Asian country, aiming to eventually cultivate a 10 billion yen ($91.7 million) business.

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