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Consumer

Alibaba storms New York Fashion Week, with data-driven design

E-commerce giant feeds insights to homegrown and foreign brands

China's emerging fashion brand Rizhuo debuts at New York Fashion Week as part of the Tmall China Cool show series.

NEW YORK -- The unsuspecting audience at New York Fashion Week's opening day shows might not be aware, but machines and algorithms had lent a hand in shaping some of the looks they saw on the runway.

The show series in question, Tmall China Cool, were orchestrated by Alibaba Group Holding's Tmall retail platform, which is powering homegrown fashion brands' designs with its aptitude for digital listening.

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