TOKYO -- Consumers often gravitate toward cheaper products, especially for everyday items like handkerchiefs. However, Japanese convenience chain FamilyMart has shown that with new products and effective pricing this doesn't have to be the case.
FamilyMart launched its Convenience Wear apparel line in March 2021, backed by parent company and major trading house Itochu. Despite Itochu's experience in the textiles business, some experts expressed skepticism about selling underwear, socks, handkerchiefs and towels in convenience stores.
