China cotton group promotes Xinjiang crop with 361 Degrees

Sportswear maker shows new shirts to mark co-branding and supply partnership

361 Degrees said that the China Cotton Industry Alliance will give the company dedicated access to “the best cotton fields” in the country. © AP

CK TAN, Nikkei staff writer

April 26, 2021 21:18 JST

SHANGHAI -- Chinese sportswear maker 361 Degrees International said Monday that it had formed a co-branding and supply partnership with the China Cotton Industry Alliance that will cement the company's use and promotion of Xinjiang cotton.

"The natural conditions for cotton production in Xinjiang are superior, and it is entirely possible to produce high-quality cotton that exceeds Australian cotton standards," said Liu Qiuhua, general manager of 361 Degrees Apparel Product Center in a statement.