China's baby product brands gain traction at home

Falling birthrate has makers looking to e-commerce for global growth

20240829 china diaper

Chinese brands are gaining support as consumers prioritize value for money and cost saving amid the economic downturn. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- As China's economy slows, support for domestic baby product brands is growing, especially in price-sensitive local cities.

With cross-border e-commerce expanding, some Chinese baby product makers are starting to target international markets.

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