China's pork void brings Impossible opportunities for mock meat

American plant-based purveyors prepare alternatives in wake of African swine fever

20191108 Impossible Burger

Impossible Foods CEO said the company wants to enter the Chinese market "as soon as we possibly can." © Getty Images

ALEX FANG, Nikkei staff writer

NEW YORK -- Chinese consumers may soon be able to get a taste of plant-based pork products from Impossible Foods, Beyond Meat and others poised to enter a meat market traumatized by African swine fever.

American mock-meat producer Impossible Foods is working on pork-related products and talking to potential partners for a speedy entry into China, while Hong Kong-based alternative-protein retailer Green Common, a distributor for Nasdaq-listed and U.S.-based Beyond Meat, will launch a store on Alibaba Group Holding's Tmall online shopping site later this month.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.