China's shoppers still want luxury. But they're OK with secondhand

LVMH and other groups see sales slip in region as consumers turn thrifty

20240430N China store

A secondhand store in Guangzhou offers deep discounts on designer bags. (Photo by Shizuka Tanabe)

NATSUMI KAWASAKI and SHIZUKA TANABE, Nikkei staff writers

TOKYO/GUANGZHOU -- China has seen a surge in secondhand shopping, including for luxury brands, in a sign of changing attitudes toward conspicuous consumption.

"Buying new is expensive, so I came to look at secondhand items," a customer at a used-goods store in the southern city of Guangzhou said in late April.

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