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Consumer

Chinese sportswear brands count profits from Xinjiang controversy

As sales boom for Li Ning and Anta fades, Olympics revives Adidas and Nike

Anta Sports promoted its products during the Tokyo Olympics with a themed pop-up store in Beijing.   © Reuters

SHANGHAI -- College student Lin Hong long looked to Nike for his sneaker needs, buying five pairs of its basketball shoes over the past two years.

Now he is eyeing the U.S. brand's biggest Chinese rivals.

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