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Chow Tai Fook Jewellery goes suburban, downmarket in China

Hong Kong-listed jeweler looks to diversify despite sales recovery

Chow Tai Fook has over 2,200 outlets in mainland China, like this one on Nanjing East Road in the center of Shanghai. (Photo by Kenji Kawase)

HONG KONG -- After three years of sales decline, Chow Tai Fook Jewellery Group, one of the world's biggest jewelry chains, is eyeing two growth opportunities in China -- affluent young shoppers and lower-tier cities in the country.

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