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Cosmetics maker LG Household seeks fresh growth in North America

Core Chinese market gives South Korean company cold shoulder

Whoo is among the cosmetics brands LG Household sells in China. (Photo by Tomoko Wakasugi)

SEOUL/SHANGHAI -- South Korea's LG Household and Health Care (LG H&H) is shifting focus to North America under a new leadership team, as China's turn away from South Korean cosmetics weakens what had been its main growth engine.

The pivot comes under new CEO Lee Jung-ae, who was tapped in November to replace longtime leader Cha Suk-yong.

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