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Hello Kitty battle tops: Tokyo toy expo goes gender neutral

Dolls for all children take center stage at first show in 3 years

Japanese toymakers look to cultivate new demand by rolling out non-gender specific toys.   © Takara Tomy

TOKYO -- When Japan's largest toy expo convenes for the first time in three years on Thursday, the event will showcase playthings that make no distinction between boys and girls.

The International Tokyo Toy Show was cancelled in 2020 and 2021 due to the coronavirus epidemic. This year, it will be held for two days at the Tokyo Big Sight convention center.

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