ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Consumer

Holiday blues: Chinese shoppers set to snub 70th National Day

Travel and retail merchants brace for slow sales as consumers tighten purse strings

People arrive at a high-speed rail station in Shanghai to go on trips ahead of the National Day holiday.

SHANGHAI -- The People's Republic of China will celebrate the 70th anniversary of its founding starting Tuesday, but the country's economic malaise fueled in part by its trade war with the U.S. has soured consumers to shopping or taking vacations during the annual break.

Instead, many appear to be saving money for Singles' Day, China's answer to Cyber Monday that takes place on Nov. 11. The mass belt tightening has unnerved retailers as well as the travel industry.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more