ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Consumer

Humidifiers and hot plates lift Japan appliances sales to 24-year high

Cooped-up consumers also buy more high-priced toasters and big TVs

Iris Ohyama's Black Label line of appliances: White goods sold briskly in Japan last year. (Photo courtesy of Iris Ohyama)

TOKYO -- The coronavirus pandemic has failed to cool the trend among Japanese consumers for buying appliances.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more