ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Indonesian cosmetics brands see opportunity in halal products

Higher female purchasing power, interest from non-Muslim consumers spur optimism

Halal cosmetics are drawing more interest from Muslim and non-Muslim consumers alike. (Photo by Nana Shibata)

JAKARTA -- Companies offering halal cosmetics in Indonesia, the world's largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.

In 2014, Indonesia enacted a law requiring halal certification for a wide range of consumer products sold in the country. The new "halal product assurance" regulations will be obligatory for cosmetics by 2026. Being certified as halal means products are manufactured in compliance with Islamic law and contain no forbidden ingredients.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more