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Japan beauty brand Pola looks overseas to tap post-COVID travel boom

Supplier opens tax-free shops in Australia, Vietnam and Malaysia

Pola's tax-free shop in the Sydney international airport features its upscale B.A brand.

TOKYO -- Japanese beauty supplier Pola Orbis Holdings recently opened tax-free stores in Australia and Vietnam, and plans for another in Malaysia to capture demand from the anticipated upswing in tourism from pandemic lows.

Subsidiary Pola set up shop at a Lotte Duty Free store that opened in Sydney last month. The entire establishment spans 3,000 sq. meters and houses over 150 brands. The location is due to launch full-scale operations in August.

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