Japan beauty brands Kose, Shiseido take aim at travel spending

Hotel amenities, online consultations offered as tourists return

20231016N Shiseido

Shiseido is offering Chinese visitors to Japan online consultations before they arrive. (Photo by Nikkei)

HIROMOTO DEGUCHI, Nikkei staff writer

TOKYO -- As tourists stream back to Japan, cosmetics makers Kose and Shiseido are rolling out new products and services to capture spending even before visitors leave home.

Kose on Monday revealed a new line of hotel amenities named Nature & Co., set for a full launch at the start of 2024.

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