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Consumer

Japan pearl prices surge as men too don the precious beads

Gender-neutral attitudes and oyster die-off tighten market

Seven Three sells a line of "goldfish pearls" that has resonated with fans of the irregular shape.
SHOKO HIRUTA, Nikkei staff writer | Japan

TOKYO -- While it has been said that pearls are the queen of gems and the gem of queens, the latest fashion trends in Japan are showing the precious jewels are also fit for kings.

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