ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Consumer

Japan pearl prices surge as men too don the precious beads

Gender-neutral attitudes and oyster die-off tighten market

Seven Three sells a line of "goldfish pearls" that has resonated with fans of the irregular shape.

TOKYO -- While it has been said that pearls are the queen of gems and the gem of queens, the latest fashion trends in Japan are showing the precious jewels are also fit for kings.

"I started wearing a pearl necklace after I saw an artist overseas doing it," said a man in his 20s that lives in Tokyo.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more